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大中华香烟有哪些优势列举
作者:管理员    发布于:2015-11-05 09:23:46    文字:【】【】【
摘要:大中华香烟有哪些优势列举
下面就对大中华香烟的几个优势剖析其市场前景。
  品牌优势:“大中华”品牌掩盖卷烟、服装等各职业,影响力非同小可,而在卷烟职业则着力进行品牌培育和推广,出售增长势头微弱。该品牌同时也被国家局列为全国性卷烟要点主干品牌。因此各地商业企业都在大力的对该品牌的卷烟进行品牌培育,以提高卷烟销量。包装和口味优势:大中华香烟选用精选自然醇化烟叶,由资深配方师精心分配,完美再现烟草本香。商品劲头适中,无刺激性杂气,香气丰满、醇和,回味甘甜,很合适江南一代卷烟消费者的口味习气。商标主体图画选用焚烧的“火狼”,表现了狼所包含的寻求成功的炽热豪情和坚强意志,布景为粗暴雄奇、绚丽的田野景色。全体包装让人耳目一新,金、银色的调和搭配,尽显商品的尊贵质量。价位优势:“大中华香烟”品牌在价位方面掩盖高、中层次的各个价位段,当时松阳在销的就有硬中华、软中华、中华香烟和熊猫香烟4个标准,而大中华地点的百元档也仅有三个标准的卷烟,这无疑给它占领一席之地留下了很好的时机,红双喜(硬8mg)尽管占有着百分之八十摆布的市场份额,但该烟的货源经常性缺少,给其仍是留下了较好的机会。货源优势:因为本地的乡村受经济条件的影响,在处理喜事用烟的时候仍是会选择八元层次的卷烟,首选品牌见义勇为的是红双喜(硬8mg),但是红双喜(硬8mg)的货源很难得到确保,而大中华就可以凭仗其品牌优势和足够的货源供给抢占自个的另一片天地,然后求得开展。
 
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