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香烟黄鹤楼硬大彩设计特点
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香烟黄鹤楼硬大彩设计特点

在包装规划上,“黄鹤楼硬大彩”整个规划个性都是以大漠迷彩文饰为主,从正面构图到反面构图,从左旁边面构图到右旁边面构图,从上端构图到下端构图,全部都是一幅大漠迷彩文饰,仿若穿上了戎衣的烟包,让人与武士、兵士活跃联络在一起,与“黄鹤楼硬大彩”的中心花费人群细分定位相符合;在正面构图中,“黄鹤楼硬大彩”黑色块标签敞开规划居于中心方位,“黄鹤楼”中文名称和象征组合居于其上,生产厂家以小字体的中文方式进行补白;在反面构图中,“黄鹤楼硬大彩”黑色块标签敞开规划居于中心方位,“黄鹤楼”英文名称和“南洋兄弟头像”徽章组合居于其上,生产厂家以小字体的英文方式进行补白;全体来看,穿上了戎衣的“黄鹤楼硬大彩”与同价位的竞赛商品构成天然视觉区隔,这反映出的是以立异见长的“黄鹤楼”品牌走出的异乎寻常、特立独行的立异道路,让“黄鹤楼硬大彩”在一片同质化市场竞赛中独具差异化和个性化个性。

感谢君豪北京回收软中华烟网提供本文

 
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