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大重九和印象云烟如何整合一起
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大重九和印象云烟如何整合一起
从一些国际闻名品牌的开展经历可以看到,它们的成功更多体现在品牌价值上,而并非仅仅销量和市场占有率。重组后,红云红河集团具有12个闻名的品牌商品,面临剧烈竞争的市场,可以将集团旗下悉数品牌做得绘声绘色,难度是很大的。红云红河集团进行减肥方案,集团明确提出“2+1”的品牌开展战略,即“做精做强云烟,做实做大红河,做稳做特小熊猫”,着力培育印象云烟、红河和大重九三个要点品牌。争夺2012年红云红河集团三品牌携手突破500万箱,力争2012年完结云烟品牌市场规划170万箱,其间一类云烟55万箱的开展方针。一起,红云红河集团把有限的方案资源向云烟品牌结合歪斜,以品牌集中度为要点,杰出云烟大重九品牌高端高级开展道路,加大印象云烟现有中档标准结合的决计和力度,加快三类云烟向二类云烟结合提高。今年上半年渐进过渡,下半年加快步伐,从今年下半年起,对红山茶、石林和茶花等品牌全面实施结合,到2011年除低类红山茶保留外悉数完结结合,对一些规划小、区域性强、价位附近的其他品牌标准渐进式归并结合,经过努力把集团60多个商品标准结合到不超越30个,保证“云烟大重九”的开展资源和空间,推动云烟品牌上规划、上水平、上效益。
 
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