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和天下香烟发挥广阔定位
和天下香烟发挥广阔定位
据君豪北京回收香烟网了解:会上,福建中烟借用外脑。约请的专业组织从消费者认知、商场根本战略、品牌主张、品牌诉求、商品价值晋级等方面对“和天下香烟”品牌的运作进行了剖析,通过对标世界先进卷烟品牌的运作经历,在品牌推广若干要素上提出了主张。福建中烟领导班子成员、四大中间等品牌有关部分负责人对提出的主张逐条进行合理性、针对性、可行性评论。会议指出,当前福建中烟正处于“奋力爬坡”的历史阶段,上星期,国家局姜成康局长、何泽华副局长在福建中烟“卷烟上水平”报告会上需求福建中烟在“和天下香烟”品牌建造上要加强定位,尽力在形象刻画上形成突破。要进一步加强紧迫感,立异思想、突出重点、打破常规、坚定信心,充分发挥广阔职工的才智,尽力打造出便于传达、定位清晰、富有冲击力的品牌形象。
 
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