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看北京回收香烟评点黄鹤楼1916鼎足之势
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看北京回收香烟评点黄鹤楼1916鼎足之势
为进一步进步黄鹤楼1916的进货面和销量,笔者认为应从以下方面着手:一是客户经理和电访员加大宣传,进步上柜率。对有些零售户而言,新老雄狮赢利适当,何况因为当时老黄鹤楼1916货源充足,总觉得卖老牌子省力,无风险,不肯测验新品牌。为此,客户经理可测验从公司和烟厂的货源合同入手,期望零售户可以做两手预备,活跃培养黄鹤楼1916,以终究形成两黄鹤楼、省外卷烟“鼎足之势”的局势,这么,新老黄鹤楼香烟只需一方货源较为稳定的话,就能起到双方的替代作用,保障零售户的利益。二是客户经理和中烟业务员一起做好该烟的商场搜集作业。当时,需搜集的商场信息首要会集在以下几点:一是零售户引荐的活跃性怎么?二是消费者对该烟的口味评估怎么?三是该烟的重复订购率怎么?并依据搜集到的信息提出建设性的定见,为上级部门供给有利的参考信息。三是客户经理应打好豪情牌,当令催促客户上柜。回忆起黄鹤楼1916的昔日风景,咱们不免有些惆怅。虽然之前黄鹤楼1916在很长一段时间处于出售低迷状况,乃至一度变成商场的滞销品牌,但零售户和消费者对该烟仍是存在一点爱抚和希望之心的。何况,最初新老雄狮的PK相同证明只需商场承受,黄鹤楼1916重拾“失地”仍是指日可下的。
 
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