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北京回收香烟QQQ需要改进的几点
北京回收香烟QQQ需要改进的几点
君豪北京回收香烟网认为应从以下方面着手:
  一是工业企业和商业企业要联手把握时机,搞好营销工作,增强品牌的美誉度。可以考虑在五一、十一这样喜事较多的时机,消费者使用黄鹤楼卷烟可赠送相关喜庆用品,而零售户购入该烟也可得到一定的礼物。同时激励零售户和消费者参与到这样的推广行为中,借机宣传。二是在品牌培育中,只对客户经理采用正强化的考核激制。即对完成考核任务的客户经理给予加分奖励,而未完成的以得基本分为准。如果一味的只强调任务,容易造成客户经理过于急切的销售诱导使得零售户产生逆反心理,不少零售户会猜想:肯定不好卖,公司积压的库存太多,所以急着出售。三是要大力拓展农村市场。目前黄鹤楼品牌的销售主要集中在城镇,而春节期间的农村市场潜力旺盛,是推广的最佳时机。今年,我县农村市场春节期间高档卷烟销售主要以20元的软利群为主,而在本地一些松香产业发展较好的乡镇,如竹源等地,在湖北、湖南一带从事松香产业的人员还是较多的,可以顺时加以推广。总之,“只要开动脑筋,办法总比困难多”,黄鹤楼品牌卷烟作为“四大天王”之一,凭借其良好的品质和文化效应,随着市场的不断开放,商业企业的不断重视,营销活动的不断深入,黄鹤楼卷烟在本地将越走越远。
 
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